DIGIFABS is built around one idea: the Responsible Dynamic Digital Change Agent, or RDDCA — the kind of person a Food & Beverage business needs to lead digital change well. The competence model sets out the knowledge, skills and mindset that define that person, and every part of the Learning Hub is designed to build them.

The name itself says what the profile is:

• Responsible — makes digital choices that are ethical, sustainable and good for people, not only profitable.
• Dynamic — stays resilient and adaptable, ready to respond as technology and markets shift.
• Digital — understands digital tools and data, and can put them to practical use in a real business.
• Change Agent — doesn’t stop at the theory, but drives genuine transformation in their organisation and sector.

Together these shape the three capability areas the hub develops — digital skills, resilience and sustainability — grounded in responsible practice and real-world application. You build them step by step: the Bootcamp lays the foundations, the Summer School deepens them, and the SME Goes Digital Challenge puts them to work with a real company.